Feeditbag Digital, DM, Design & Branding, Case study Feeditbag – The First Bag That Gives Life Instead Of Taking It by Cheil Germany

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Feeditbag – The First Bag That Gives Life Instead Of Taking It

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Industry Environmental & Animal Issues
Media Digital, Interactive & Mobile, Direct marketing, Design & Branding, Case study
Market Germany
Agency Cheil Germany
Production Rocket Productions
Released June 2017


Epica Awards 2017
Design Packaging Design Silver

Credits & Description

Campaign: Feeditbag – The First Bag That Gives Life Instead Of Taking It
Country: Germany
Advertiser: Feeditbag
Product: Feeditbag
Agency: Cheil Germany Gmbh, Schwalbach Am Taunus
Entrant: Cheil Germany Gmbh
Production Company: Rocket Productions, Sydney
Agency Producer: Moritz Gillrath, Deveroe Aurel Langston Reuter
Illustrator: Susannah Blaxill (Feelance)
Graphic Design: Daniel Gumbert (Freelance), Daniel Krafft
Programmer: Christoph Fischer (Head Of Development), Andrè Lang, Christiane Roerig, Christof Pohl,
Senior Producer: Kai Hartung
Dop And Edit: Matthias Merget (Freelance)
Senior Sound Artist: Philipp Lenz (A.R.T. Studios)
Business Development Director: Werner Bittner
Managing Director: Byunghoon So (Cheil Australia)
Business Director: Mark Anderson (Cheil Australia)
Senior Art Director: Jiwan Prasad (Cheil Australia)
Account Director: Mel Tozer (Cheil Australia)
Date: June, 2017
Cheil Germany has developed a sustainable alternative to plastic bags for fruits and vegetables for EDEKA Scheck-In-Center, the supermarket owned by Germany’s largest chain.
We found plenty alternatives for plastic shopping bags, but the thin plastic bags for fruits and veggies are still used by the billion. That’s why we developed the first plastic bag that gives life instead of taking it:
FEEDitBAG is not only 100% bio-degradable – it even comes with integrated seeds to grow your own food. Since it is made of a bio-degradable material based on renewable resources and printed with water based colors, it takes only 10 weeks until it is completely composted.
You simply buy your fruits and veggies, collect your organic waste and compost the whole thing. After a couple of weeks your new plant will grow.
FEEDitBAG not only enables everyone to reduce plastic waste, it also gives something back to nature.