LIFEKEY by Archer Troy Mexico for Bajaj Electricals

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LIFEKEY

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Industry Motorcycles
Media Film, Digital, Interactive & Mobile, Direct marketing
Market Mexico
Agency Archer Troy Mexico
Creative Director Arturo Diaz, Miguel Angel Arciniega, Miguel Suarez, Pedro Molina
Copywriter Jose Luis Rodriguez
Released May 2016

Credits & Description

How to make safety to the motorcyclists something as natural as turning their motorcycles on?Bajaj's LIFEKEY is a device that synchronizes itself with the motorcycle's engine switch. If the biker is not wearing the helmet, the vehicle just won’t start.The device have pressure and contact sensors, which detect if the biker is wearing the helmet. This development contemplates its use in BAJAJ PULSAR RS200, which is one of the safest motorcycles models in the market.
Title: Life key
Media: Experiential
Media: DM
Category: Cannes
Client: bajaj motorcycles
Agency: Archer Troy
Country: Mexico
Campaign file: Download campaign file
Creative Director: Arturo Diaz
Creative Director: Miguel Angel Arciniega
Creative Director: Miguel Suarez
Creative Director: Pedro Molina
Copywriter: Luis Rodríguez