|Media||Film, Digital, Interactive & Mobile, Direct marketing|
|Agency||Archer Troy Mexico|
|Creative Director||Arturo Diaz, Miguel Angel Arciniega, Miguel Suarez, Pedro Molina|
|Copywriter||Jose Luis Rodriguez|
Credits & Description
How to make safety to the motorcyclists something as natural as turning their motorcycles on?Bajaj's LIFEKEY is a device that synchronizes itself with the motorcycle's engine switch. If the biker is not wearing the helmet, the vehicle just won’t start.The device have pressure and contact sensors, which detect if the biker is wearing the helmet. This development contemplates its use in BAJAJ PULSAR RS200, which is one of the safest motorcycles models in the market.