Hendrick's Digital, DM Australian Cucumber Seeds by Lavender*

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Australian Cucumber Seeds

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Industry Gin
Media Digital, Interactive & Mobile, Direct marketing
Market Australia
Agency Lavender*
Released October 2016

Credits & Description

This summer, CX agency Lavender and Hendrick’s Gin are partnering to create a whole new variety of cucumber – The Unusually Australian Cucumber.

 Hendrick’s is a most unusual gin, oddly infused with rose and cucumber. To champion its peculiar garnish, the noble cucumber, the brand will engage gin consumers over the coming months by rediscovering its connection with the fruit, in a world-first horticultural quest. Over a 10-week period, at a purpose-built greenhouse at the University of Sydney, expert cucumberist Robyn McConchie, Professor of Horticulture and Pro-Dean of the Faculty of Agriculture and Environment, and her team of growers, will develop a world-first harvest of unusually Australian Cucumbers to be enjoyed across Australia this summer.
Media: Interactive
Category: Drinks, alcoholic
URL: www.facebook.com/hendricksgin/...
Client: Hendricks Gin
Agency: Lavender, Sydney
Country: Australia