100% Pure New Zealand, 100% Middle-earth: Middle-earth Passport Stamp by Whybin\TBWA Auckland for Tourism New Zealand

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100% Pure New Zealand, 100% Middle-earth: Middle-earth Passport Stamp

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Industry Transport, travel & tourism, Destinations (Countries & Places)
Media Digital, Interactive & Mobile, Direct marketing
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Art Director Chris Lewis C, Cece Chu Whybin Tbwa
Copywriter Lucy Morgan, Ryan Price Whybin Tbwa
Account manager Lynlee Smith
Digital Creative Director Ross Howard
Released March 2013

Awards

Spikes Asia 2013
Direct Ambient/Alternative Media Silver
Promo & Activation Event & Field Marketing Silver
Direct Consumer Services Bronze

Credits & Description

On premiere day, those arriving in New Zealand could opt to have a âWelcome to Middle-earthâ stamp added to their passports. Larry D Curtis, senior contributor to 'theonering.net' did just that and immediately afterwards posted images on Facebook (of the passport stamp, and the installation) and within hours had nearly 4,000 Likes.
Media: DM
Category: Travel, transport & tourism
URL: https://projeqt.com/awards/100-middle-earth-earned/earned/l
Client: Tourism New Zealand
Agency: WhybinTBWATequila, Auckland
Country: New Zealand
Campaign file: Download campaign file
Executive Creative Director: Andy Blood
Art Director: Chris Lewis
Copywriter: Lucy Morgan
Art Director: Cece Chu
Copywriter: Ryan Price
Group Head: Natasja Barclay
Digital Creative Director: Ross Howard
Planner: Julie Maciver
Production Manager: Michelle Hong
Senior Account Director: Julia Mckee
Account manager: Lynlee Smith
Published: March 2013