Zulu Alpha Kilo Digital, Promo, Case study Say No To Spec, 3 [video] by Zulu Alpha Kilo

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Say No To Spec, 3 [video]

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Industry Advertising agencies
Media Digital, Interactive & Mobile, Promo & PR, Case study
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Guilherme Bermejo
Copywriter Nick Doerr
Designer Guilherme Bermejo
Production Zulubot
Director Zak Mroueh
Released April 2016

Awards

Epica Awards 2016
Online Campaigns - Business To Business & Corporate Online Campaigns - Business To Business & Corporate Silver

Credits & Description

Agency: Zulu Alpha Kilo
Name of brand being promoted: Zulu Alpha Kilo
Title of entry: Say No To Spec
Name of product being promoted: Zulu Alpha Kilo
Name of company entering the work: Zulu Alpha Kilo
Country of entrant company: Canada
Agency Network: Independent
Creative Director: Zak Mroueh
Art Director/Designer: Guilherme Bermejo
Copywriter: Nick Doerr
Agency Producer: Tara Handley, Daniel Kaplan
Production Company: zulubot
Director: Zak Mroueh
DOP: Albert Huh, Alex Oktan
Editor: Mike Headford
Casting: Shasta Lutz
Creative Director: Zak Mroueh
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Producer: Tara Handley
Producer: Daniel Kaplan
Production Company: zulubot
Director: Zak Mroueh
Director of Photography: Albert Huh
Director of Photography: Alex Oktan
Video Post Facility / Editing Company: zulubot
Editor: Mike Headford
Sound Mixer: Ian Reynolds
Colourist / Transfer: Roslyn Di Sisto (Smith)
Synopsis:
Spec pitches have been around since the Mad Men era. It’s a fact of life in the ad industry that does more harm than good – for agencies and clients alike. We created a short film to show that spec work should be considered as absurd in the ad industry as it is in other industries. People, publications and companies around the world rallied behind our cause, both inside and outside the industry. And since the film’s release, we have received the most new business calls in our agencies’ history.