Mckinney Digital, Promo Gingerbreadbnb by McKinney Durham

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Industry Advertising agencies, Business equipment & services, Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile, Promo & PR
Market United States
Agency McKinney Durham
Executive Creative Director Peter Nicholson
Art Director Cody Pate
Copywriter Zac Milner
Designer Alexandria Jarvis
Photographer Tony Pearce
Released December 2014

Credits & Description

This holiday season, McKinney built, where you can book a virtual stay for yourself or someone else at one of three gingerbread houses. All of the money raised at GingerbreadBNB is going to New Yorkâs largest poverty-fighting organization, Robin Hood. A vacation for you may mean one night of shelter for a New York family. Maybe youâre thinking it sounds like Airbnb with a charitable, candy cane twist. Youâre right! The site shows interior and exterior photos of a modern home, a rustic cabin and a cozy camper, each made by a gingerbread artist and photographed in our Durham office. Interested renters can read about their features, amenities and rules, as well as reviews from previous renters. With social media buttons on each homeâs page, sharing is a nutmeg-scented breeze.
Category: Charities & appeals
Client: McKinney
Agency: McKinney
Country: United States of America
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Art Director: Cody Pate
Copywriter: Zac Milner
Photographer: Tony Pearce
Designer: Alexandria Jarvis
Prop Designers: Prop Tarts
Senior Producer: Megan Wade
Art Producer: Stephanie Witchger
Account Director: Mary Liao
Project Manager: Leah McCann
Programmers: Beth McKnight, Brandon Waring
QA: Joe Levinski
Hand-Drawn Typographer Extraordinaire: Alex Nassour