|Industry||Advertising agencies, Business equipment & services, Charities, Foundations, Volunteers|
|Media||Digital, Interactive & Mobile, Promo & PR|
|Executive Creative Director||Peter Nicholson|
|Art Director||Cody Pate|
Credits & Description
This holiday season, McKinney built gingerbreadbnb.com, where you can book a virtual stay for yourself or someone else at one of three gingerbread houses. All of the money raised at GingerbreadBNB is going to New Yorkâs largest poverty-fighting organization, Robin Hood. A vacation for you may mean one night of shelter for a New York family. Maybe youâre thinking it sounds like Airbnb with a charitable, candy cane twist. Youâre right! The site shows interior and exterior photos of a modern home, a rustic cabin and a cozy camper, each made by a gingerbread artist and photographed in our Durham office. Interested renters can read about their features, amenities and rules, as well as reviews from previous renters. With social media buttons on each homeâs page, sharing is a nutmeg-scented breeze.