The Mill Digital, Promo Mill Touch by The Mill

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Mill Touch

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Industry Advertising agencies, Business equipment & services
Media Digital, Interactive & Mobile, Promo & PR
Market United Kingdom
Agency The Mill
Creative Director Sheena Matheiken
Art Director Bowe King
Released May 2012


London International Awards 2012
Digital Navigation/Interactivity Gold Winner

Credits & Description

Entrant: The Mill, London
The Mill - "Mill Touch"
Visit Website:
Corporate Name of Client: The Mill
Creative Director: Sheena Matheiken
Art Director: Bowe King
Executive Agency Producer: Bridget Sheils
Design Director: Jeff Stevens
Interactive Producer: Kei Gowda
Technical Developers: Andrew Bell/Hai Nguyen
Digital Designers: John Koltai/Audrey Davis/
Chris McKenzie
Post-Production Company: The Mill, London
Colourists: Josh Bohoskey/DJ Miranda
Description of the Project
In 20 years, The Mill has developed a stellar archive of work within the VFX industry. We needed to create an interactive, living portfolio to visually illustrate its ever-expanding body of work. Additionally, we wanted to provide a way to explore the magic behind the curtain.
Fully custom hardware and software work together to create a first in user-experience. A rear-projected 5x3 wide piece of multi-touch glass provides a window into nearly 1000 pieces of content. Built upon the Cinder creative coding framework, Mill Touch is equal parts grace and power. Users delve behind-the-scenes in real-time, perform text searches within the portfolio or explore content by manipulating a multi-million particle fluid simulation. A virtual 'lens' apparatus allows users to see before and after footage in real time. Every operation is designed to provide users with highly responsive and seamless interactions – a perfect marriage of function with fun.
And that's not all. The multi-touch glass can be switched to a completely transparent mode, allowing the user to see through the unlit pixels. The result is a stunning, holographic visual experience that is unmatched.
Mill Touch sets a new benchmark in experiential design. This IP is now in use in interactive experiences for retail spaces, high-end media labs, events and conferences for Fortune 500 brands.