Love Has No Labels, 2 by R/GA New York for Ad Council

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Love Has No Labels, 2

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Industry Business equipment & services, Public awareness, Corporate Image
Media Digital, Interactive & Mobile, Viral, Case study
Market United States
Agency R/GA New York
Director Danielle Levitt
Executive Creative Director Eric Jannon, Chris Northam
Editor Pedram Torbati
Production Persuade & Influence
Released March 2015

Awards

D&AD Awards, 2016
Direct Direct Response/Ambient Graphite Pencil
Digital Marketing Social Video Graphite Pencil
Direct Direct Response/Film Advertising Wood Pencil
PR Use of Events Wood Pencil

Credits & Description

Advertiser: ADCOUNCIL
Agency: R/GA
Geo: USA
Target: USA · North America
Language: English (US)
Objectives: Awareness
Tags: Other, North America, English (US), Awareness, TV, Print, Online, OOH  
Director: Danielle Levitt(Persuade + Influence)
Senior Producer: Diego de la Maza(R/GA)
Client: Heidi Arthur(AdCouncil)
Executive Producers: Jerry Solomon, Edward Grann(Persuade + Influence)
Head of Production: Kat Friis(R/GA)
Sound Company: Lime Studios()
Director of Photography: Michael Berlucchi(Persuade + Influence)
Global Chief Creative Officer: Nick Law(R/GA)
Editor: Pedram Torbati(Brewster Parsons)
Group Account Director: Shawn Zupp(R/GA)
Line Producer: Caleb Omens(Persuade + Influence)
Executive Creative Director: Chris Northam(R/GA)
Executive Producer: Darcy Parsons, Jason Cohon(Brewster Parsons)
Client: Dzu Bui(AdCouncil)
Executive Creative Director: Eric Jannon(R/GA)
Client: Madeline Miller(AdCouncil)
Campaign Managers: Matthew Alland, Jon Hingston(R/GA)
Experiential Designers: Michelle Stern, Yehuda Duenyas(Mindride)
Business Affairs Managers: Mister Brumfield, Joanne Rotella(R/GA)
Post Producer: Zack Whitley(Brewster Parsons)
Director: Danielle Levitt(Persuade + Influence)
Senior Producer: Diego de la Maza(R/GA)
Client: Heidi Arthur(AdCouncil)
Executive Producers: Jerry Solomon, Edward Grann(Persuade + Influence)
Head of Production: Kat Friis(R/GA)
Sound Company: Lime Studios()
Director of Photography: Michael Berlucchi(Persuade + Influence)
Global Chief Creative Officer: Nick Law(R/GA)
Editor: Pedram Torbati(Brewster Parsons)
Group Account Director: Shawn Zupp(R/GA)
Line Producer: Caleb Omens(Persuade + Influence)
Executive Creative Director: Chris Northam(R/GA)
Executive Producer: Darcy Parsons, Jason Cohon(Brewster Parsons)
Client: Dzu Bui(AdCouncil)
Executive Creative Director: Eric Jannon(R/GA)
Client: Madeline Miller(AdCouncil)
Campaign Managers: Matthew Alland, Jon Hingston(R/GA)
Experiential Designers: Michelle Stern, Yehuda Duenyas(Mindride)
Business Affairs Managers: Mister Brumfield, Joanne Rotella(R/GA)
Post Producer: Zack Whitley(Brewster Parsons)
In 2014 Brazil was the world Champion in football related violence: 19 deaths and over 100 injured. In order to stop the violence, authorities have tried everything. But hooligans don’t listen to anyone. Or do they? We invited the mothers of 33 hooligans to help doing the security during the most violent game of the season – Sport Recife vs. Náutico. After all, no one wants to get in a fight in front of a mother, especially your own.