Bic Digital, Viral, Case study BIC: The BIC Prank by Jung Von Matt/Spree Berlin

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BIC: The BIC Prank

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Industry Stationery
Media Digital, Interactive & Mobile, Viral, Case study
Market Germany
Agency Jung Von Matt/Spree Berlin
Art Director Armand Lidtke
Copywriter Manuel Wenzel
Released May 2010

Credits & Description

THE BIC PRANK - With BIC you sign everything!
You can watch more similar pranks on the official Bic Prank YouTube channel:
http://www.youtube.com/bicprank
Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic.
The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks.
The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal.
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Michael Häussler, Florian Kitzing, Arndt Poguntke
Art Director: Armand Lidtke
Copywriter: Manuel Wenzel
Additional credits: Jin-Woo Bae, Sebastian Flemmig