McDonald's Digital, Viral, Case study McDonald's: PANDORAROVR (Case Study) by Akqa London

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McDonald's: PANDORAROVR (Case Study)

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Industry Fast food
Media Digital, Interactive & Mobile, Viral, Case study
Market United Kingdom
Agency Akqa London
Designer Brad Burke
Released February 2010

Awards

FAB Awards 2010
Websites - Nomination

Credits & Description

AKQA explains the tech behind PANDORA ROVR, an interactive experience created for McDonald's Avatar tie-in campaign.

Agency: AKQA, London
Global Creative Director: Rei Inamoto
ACD: Edwin Veelo
Senior Creative: Garth Williams
Senior Copywriter: David Charles
Senior Art Director: Ian Aldous
Designer: Brad Burke
Creative Development: James de Jesus, Ray Patterson, Scott Cullum, Jason Gatt, Larry Lague, Jeremy Ruppel
Animation: Mathew Law and Mayo Tobita
Sound FX: Garth Williams and Richard Devine
Remix Gaming Engine: Multiverse
Project Manager: Barbara Alperin