Volkswagen Digital, Viral, Design & Branding Cannes Lions 2007 - Cyber Lions Bronze: GYPSYCABPROJECT by Crispin Porter + Bogusky Miami

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Cannes Lions 2007 - Cyber Lions Bronze: GYPSYCABPROJECT

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Industry Cars
Media Digital, Interactive & Mobile, Viral, Design & Branding
Market United States
Agency Crispin Porter + Bogusky Miami
Executive Creative Director Andrew Keller
Copywriter Rob Thompson
Released June 2007


Cannes Lions 2007
Cyber - Bronze

Credits & Description Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Advertiser/Client: VOLKSWAGEN
Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Credit Details:
Alex Bogusky
Chief Creative Officer
Executive Creative Director: Andrew Keller
Andrew Keller
Executive Creative Director
Copywriter: Rob Thompson
Rob Strasberg & Tony CalcaoIntegrated Production: Rupert Samuel
Creative Directors
Executive Integrated Producer: Winston Binch
Jeff Benjamin
Interactive Creative Director
Freelance Producer: Anthony Nelson
Rob Thompson
Sr. Design Technologists: Jordi Ortega/Larry Gordon
Kat Morris & Conor McCann
Art Director
Sr. Systems Architect: Jordan Kilpatrick
Rupert Samuel
Director of Integrated Production
Editors: Rockland Bazemore/Julie Snider
Winston Binch
Executive Integrated Producer
Steve Capstick
Gypsy Cab Driver

Post Production
Digital Domain
Synopsis:June 10th, 2006 marked the start of a 14 day real-time event we called the "Gypsy Cab Project." The goal? Uncover and record on hidden cameras all the things that make urban driving truly unique. Our laboratory? The new Volkswagen Rabbit - the ultimate city car. The experiment? Take Steve, a guy who'd never been to New York, put him behind the wheel of a Rabbit dressed like a taxicab and find out if he could talk 100 people into exchanging city-driving knowledge for a free ride. What would happen? Who would he pick up? What would he learn? The answers all lived on, where viewers could watch a live feed from the gypsy cab, view archived "favorite fares" and read Steve's daily observations. Part documentary film, part cultural anthropology research and 100% experimental it was like everything else in New York: totally unpredictable.