LEGAL COPY by TBWA\Media Arts Lab Los Angeles for Mac

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Industry Electronic Devices & Home Appliances, Computers & Computer Accessories, Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Executive Creative Director Eric Grunbaum
Creative Director Jason Sperling Senior Vice President
Art Director Jamie Reilly
Copywriter Kevin Tenglin, Krista Wicklund
Released June 2010


Cannes Lions 2010
Film Lions - Bronze

Credits & Description

3 of 3 Campaign
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Advertiser/Client: APPLE
Product/Service: MAC COMPUTER
Entrant Company: TBWA\MEDIA ARTS LAB Los Angeles, USA
Advertising Agency: TBWA\MEDIA ARTS LAB Los Angeles, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Creative Director: Jason Sperling
Copywriter: Kevin Tenglin/Krista Wicklund
Agency Producer: Mike Refuerzo/Chrissy Gilmartin
Production Company: EPOCH FILMS Beverly Hills, USA
Art Director: Jamie Reilly

Brief Explanation:
In its third year, the Mac campaign continued to find fresh ways of illustrating the fundamental differences between Macs and PCs. In “Legal Copy” every time PC tries to make claims about his ease of use, legal disclaimers pop up on the screen, ultimately covering it from top to bottom.