TIME TRAVELER by TBWA\Media Arts Lab Los Angeles for Mac

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Industry Electronic Devices & Home Appliances, Computers & Computer Accessories, Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Executive Creative Director Eric Grunbaum
Released June 2010


Cannes Lions 2010
Film Lions - Bronze

Credits & Description

2 of 3 Campaign
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Advertiser/Client: APPLE
Product/Service: MAC COMPUTER
Entrant Company: TBWA\MEDIA ARTS LAB Los Angeles, USA
Advertising Agency: TBWA\MEDIA ARTS LAB Los Angeles, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Production Company: EPOCH FILMS Beverly Hills, USA

Brief Explanation:
In its third year, the Mac campaign continued to find fresh ways of illustrating the fundamental differences between Macs and PCs. In “Time Traveler” PC uses his time machine to go forward in time...only to find out he still suffers from the same problems.