Cafe Cafe Digital, Viral Cafe Cafe: Harlem (milk) Shake by Ecaliptoos

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Cafe Cafe: Harlem (milk) Shake

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Industry Coffee, Tea, Breakfast Drinks
Media Digital, Interactive & Mobile, Viral
Market Israel
Agency Ecaliptoos
Creative Director Maayan Dar
Copywriter Idan Lutsky
Designer Rony Blumberg
Released February 2013

Credits & Description

Ecaliptoos, an innovative new-media agency in Israel quickly seized the opportunity to join the Harlem Shake mania and created a campaign for their client - Cafe Cafe, Israel's largest coffee chain. In order to join the new meme Cafe Cafe created

a special milkshake edition called "Harlem (milk) Shake". The launch was supported by a Facebook offer campaign for a discount of 25% on Cafe Cafe's viral milkshake. Aside from the Facebook offer, Ecaliptoos created their own take off of the famous video starring Cafe Cafe's staff.

Category: Food
Client: Cafe Cafe
Agency: Ecaliptoos
Country: Israel
Creative Director: Maayan Dar
Copywriter: Idan Lutsky
Creative Group ECD: Maor Chen
Creative Group ECD: Dror Blumenthal
Head of Content TVP: Joel Ariel Shamir
Agency Producer: Batel Diamant
Designer: Rony Blumberg