Carlsberg Digital, Viral Bikers, 3 by Duval Guillaume Modem Antwerp

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Bikers, 3

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Industry Beers and Ciders
Media Digital, Interactive & Mobile, Viral
Market Belgium
Agency Duval Guillaume Modem Antwerp
Executive Creative Director Katrien Bottez
, Geoffrey Hantson
Art Director Koenraad Lefever
Copywriter Dries Dewilde
Released May 2012


London International Awards 2012
Digital Viral Bronze Winner

Credits & Description

Entrant: Duval Guillaume Modem, Antwerp
Carlsberg - "Bikers"
Visit Website:
Corporate Name of Client: Carlsberg
Client Account Directors: Hanna Kiss/Malgosia Chapman/ Simon Goodrick
Agency Account Directors: Jana Vervoort/Marc Wellens
Agency: Duval Guillaume Modem, Antwerp
Executive Creative Directors: Geoffrey Hantson/ Katrien Bottez
Copywriter: Dries DeWilde
Art Director: Koenraad Lefever
Social Media Strategist: Maarten Van Herck/Kris Hoet
Description of the Project
To launch Carlsberg’s new global strapline ‘That calls for a Carlsberg’ – positioning Carlsberg as a reward for people showing courage - in Belgium. We decided to let the people experience this new positioning in their everyday life and let them truly engage with the new strapline. To do that we set up a cinema stunt and made it viral