Dermablend Professional: Zombie Boy by AGENCE TUXEDO for Dermablend

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Industry Cosmetics & beauty products
Media Film, Digital, Interactive & Mobile, Viral
Market United States
Agency AGENCE TUXEDO
Released October 2011

Awards

Cannes Lions 2012
Cyber Lions Viral Video Silver

Credits & Description

Advertiser DERMABLEND PROFESSIONAL
Product LEG AND BODY TATTOO PRIMER
Entrant AGENCE TUXEDO Montreal, CANADA
Type of Entry: Viral Advertising
Category: Viral Video
Title: GO BEYOND THE COVER
Advertiser/Client: DERMABLEND PROFESSIONAL
Product/Service: LEG AND BODY TATTOO PRIMER
Entrant Company: AGENCE TUXEDO Montreal, CANADA
Advertising/Web Design Agency: AGENCE TUXEDO Montreal, CANADA
CREATIVE CREDITS
Name Company Position
Dominic Tremblay Tuxedo Agency President/Strategy
Nancy Gendron Tuxedo Agency Brand Director/Strategy
Ludwig Ciupka Tuxedo Agency Art Director/Creative Director
Rachelle Houde Tuxedo Agency Social Media Strategist
Jean-Michel Simard Tuxedo Agency Video Editor
Bruno Gatien C.J. Goldman Make-Up Artist
Jonathan Lavallée C.J. Goldman Make-Up Artist
C.J. Goldman C.J. Goldman Make-Up Artist
Zoo Brasil Zoo Brasil Music
Brief Explanation
In a crowded beauty industry where most brands showcase perfect skin on female celebrities, "Go Beyond The Cover" surprised everyone by using a fully tattooed male (fashion darling Rico Genest a.k.a Zombie Boy) undergoing a head-to-toe transformation to demonstrate the effectiveness of Dermablend Professional Leg and Body Tattoo Primer. Top 5 Q4/2011 Campaign: 12.7M+ (Source Visible Measures) Worldwide Twitter Trend for 1 week #1 Mashable Global Viral Video Charts (w/o Oct.24) All-time most read blog post on Adweek.com YTD (03/19/12) - Viral video chart/YouTube Analytics Views: 13.9M+ Appreciation: 55:1 (56,562 likes vs 1,025 dislikes) Facebook shares: 645K+ (GBTC video)

The Film titled Dermablend Professional: Zombie Boy was done by AGENCE TUXEDO advertising agency for product: Dermablend Professional (brand: Dermablend) in United States. It was released in Oct 2011.