Dogs Trust Digital, Viral The Big Scoop by TMW

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The Big Scoop

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Industry Public awareness
Media Digital, Interactive & Mobile, Viral
Market United Kingdom
Agency TMW
Creative Director Jamie Coggans
Art Director Fluff Higgins
Copywriter Brittony Collins
Photographer Joshua Bond
Released February 2017

Credits & Description

Brand: Dogs Trust
Agency: TMW
Creative Director: Jamie Coggans
Art Director: Fluff Higgins
Copywriter: Brittony Collins
Account Director: Jackie Bee
Agency Producer: Nat Price
Photographer: Joshua Bond
Director/ Production Co: Columbus
Producer: N/a
Editor: Joshua Bond
TMW Unlimited creates Valentine's Day campaign for Dogs Trust about the love of scooping poop
Date 14th February: TMW Unlimited has created a new viral campaign for the Dogs Trust reminding dog owners that loving your pet means loving scooping their poop too – just in time for Valentine's Day.
The Big Scoop Campaign features a minute long film showing the love story between one man and his dog.
Created as a pastiche of black-and-white romantic French films, the ad sees the pair go on long romantic walks together, having a bite to eat, watching the sunset and generally enjoying being in each other's company. It ends with the responsible owner showing his biggest declaration of love for his dog: scooping up his poop and putting it in a bin.