Gillette Digital, Viral Wear It Like Wes by Proximity Toronto

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Wear It Like Wes

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Industry Shaving
Media Digital, Interactive & Mobile, Viral
Market Canada
Agency Proximity Toronto
Creative Director Joshua Stein
Released September 2011


Caples Awards 2012
Other Media Social Media Finalist

Credits & Description

Agency: Proximity Canada
Client: Gillette, a Division of Procter and Gamble
SVP/Executive Creative Director: John Gagne
Creative Director: Joshua Stein
Senior Copywriter: Lins Ricon