Google Digital, Viral TANJORE by BBH Mumbai

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Industry Search Engines
Media Digital, Interactive & Mobile, Viral
Market India
Agency BBH Mumbai
Released June 2012


Spikes Asia 2012
Digital Viral Video Bronze

Credits & Description

Entrant BBH INDIA Mumbai, INDIA
Type of Entry Digital: Digital Tools
Category Viral Video
Advertiser/Client GOOGLE INDIA
Product/Service GOOGLE CHROME
Entrant Company: BBH INDIA Mumbai, INDIA
Advertising/Web Design Agency: BBH INDIA Mumbai, INDIA
Name Company Position
Russell Barrett BBH India Managing Partner/Executive Creative Director
Partha Sinha BBH India Managing Partner
Subhash Kamath BBH India Managing Partner
Raj Kamble BBH India Managing Partner
Arvind Krishnan BBH India Account Head
Nikhil Panjwani BBH India Copywriter
Malhaar Rao BBH India Copywriter
R Venkatraman BBH India Copywriter
Kunal Sawant BBH India Art Director
Rajeev Roy BBH India Account Supervisor
Sanjay Sharma BBH India Account Planner
Sushma Joseph BBH India Agency Producer
E. Suresh Eeksaurus Films Director
Shri Shriram Independent Music Director
Nilima Eriyat Eeksaurus Films Producer
Brief Explanation
From a Tanjore artist to a successful businessman – the latest ad for Google Chrome, in its ongoing ‘The web is what you make of it’ campaign, tells the real story of Tanjore local, G Rajendran. And how he kept alive the dying art of Tanjore paintings. Using the internet, he created his own website to facilitate his business/art and other Google products to promote himself. This commercial demonstrates how the oldest Indian art form looked to the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.