IKEA Digital, Viral IKEA: Happy to Bed by Cake

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IKEA: Happy to Bed

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile, Viral
Market United Kingdom
Agency Cake
Creative Director Simon Moore
Account manager Steve Cater
Production Ralph & Co.
Released August 2011

Credits & Description

Home furnishing experts IKEA via Cake Group, London have launched the first ever personalised 3D showroom on YouTube. Drawing on information from Facebook, IKEAâs tool creates a bespoke 3D bedroom that can then be explored and tailored by users to create their perfect bedroom.
Client: Ikea
Agency: Cake Group
Production: Ralph & Co.
Country: United Kingdom
Creative Director: Simon Moore
Digital Project Manager: Natasha Wisdom
Account Director: Jim Dowling
Account manager: Steve Cater