|Industry||Department Stores & Shopping Malls|
|Media||Digital, Interactive & Mobile, Viral|
|Creative Director||Simon Moore|
|Account manager||Steve Cater|
|Production||Ralph & Co.|
Credits & Description
Home furnishing experts IKEA via Cake Group, London have launched the first ever personalised 3D showroom on YouTube. Drawing on information from Facebook, IKEAâs tool creates a bespoke 3D bedroom that can then be explored and tailored by users to create their perfect bedroom.