Jetblue Digital, Viral YouTube Takeover by Mullen Boston

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YouTube Takeover

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Industry Airlines, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Viral
Market United States
Agency Mullen Boston
Released July 2011

Awards

One Show 2012
One Show Interactive Social Media / Best Use of Social Media Merit

Credits & Description

Category
Social Media / Best Use of Social Media
Agency
Mullen / Boston
Client
JetBlue
Title
YouTube Takeover
Agency Producer
Cindy Kao
Art Director
Brian Leech
Creative Director
Mark Wenneker, Tim Vaccarino, Dave Weist, Jamie Ferreira
Writer
Allison Rude