THE LAST SUMMER ON EARTH by Interesting Times for GRAVITY BREWING

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THE LAST SUMMER ON EARTH

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Industry Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Viral
Market Lebanon
Agency Interesting Times
Released February 2013

Awards

Dubai Lynx 2013
Interactive INTEGRATED CAMPAIGN LED BY INTERACTIVE BRONZE

Credits & Description

Case Film URL: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb_integrated.html
Social Media URL: https://www.facebook.com/LEBANESEBREW/app_293862387376668
Viral Video URL: http://www.youtube.com/watch?feature=player_embedded&v=4Yrkt9Zybpc
Mobile URL: https://itunes.apple.com/us/app/lb-beer/id545634730?mt=8
Banner URL: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb2/index.html
Application URL: https://bloomerangs.com/lbfacebook/lbbeer.aspx
Additional URL 1: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb1/index.html
Client GRAVITY BREWING
Product LEBANESE BREW
Entrant INTERESTING TIMES Beirut, LEBANON
Type of Entry: Interactive: Integrated Campaign
Category: INTEGRATED CAMPAIGN LED BY INTERACTIVE
Title: THE LAST SUMMER ON EARTH
Product/Service: LEBANESE BREW
Entrant Company : INTERESTING TIMES Beirut, LEBANON
Advertising Agency : INTERESTING TIMES Beirut, LEBANON
Name Company Position
Mo Alghossein Interesting Times Creative Director
Jimmy Francis Interesting Times Creative Director
Ashraf Mansour Interesting Times Strategic Director
Wassim Bassil Interesting Times Managing Director
Tres Colacion Interesting Times Copywriter
Ali El Sayed Interesting Times Art Director
Karim Kazan Interesting Times Creative Director
Anthony Kharat Interesting Times Art Director
Lara Safar Interesting Times Engagement Director
Amer Chamaa Interesting Times Digital Planner
Bahaa Awad Interesting Times Senior Digital Producer
Karam Alghossein Interesting Times Senior Content Producer
Brief Explanation:
We used the ‘2012 End of the World’ hype and turned it into the ultimate deadline that would urge people get out of their comfort zones and push each other to do the things they never had the courage to do. All communication directed people to Lebanese Brew's interactive Facebook page where people could download our mobile app that came with a bold bucket list of things to do before summer ends. The app allowed users to bet virtual bottles of Lebanese Brew, and dare their friends to do something brave in order to win beer.