LG Thief, 1 by Y&R Amsterdam for LG

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LG Thief, 1

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Industry Electronic Devices & Home Appliances
Media Digital, Interactive & Mobile, Viral
Market Netherlands
Agency Y&R Amsterdam
Editor Daniël Pipito
Production POSTOFFICE
Service Agency Electric Zoo
Released May 2012

Awards

London International Awards 2012
Digital Viral Silver Winner

Credits & Description

Entrant: Y&R Amsterdam, Amsterdam
LG OLED Television - "LG Thief"
Visit Website: http://www.youtube.com/watch?v=EYX5fFxcXWU&feature=youtu.be
Corporate Name of Client: LG Electronics Benelux
Client Account Director: Monique Nijenhof
Agency: Y&R Amsterdam, Amsterdam
Creative Directors: Lionell Schuring/Sheldon Bont
Copywriters: Lionell Schuring/Andrew Maaldrink
Art Directors: Sheldon Bont/Nick Plomp/Theo Korf
Director of Integrated Production: Hans Knaapen
Agency Producers: Chantal Gulpers/Denise Willigers
Production Managers: Sandra Verbaas/ Maarten van Hemmen
Post-Production Company: Postoffice Amsterdam, Amsterdam
Editing Facility: Electric Zoo, Amsterdam
Editor: Daniël Pipito
Sound Design Company: Postoffice Amsterdam, Amsterdam
Sound Designer: Marco Baay
Description of the Project
Maybe LG’s OLED TV is a bit too slim. In January of 2012 LG introduced the world’s slimmest television, the 4 mm OLED. The mission was to create rumour around the introduction and claim OLED. This television is so slim that, when held on its side, you can barely see it. It’s so unnoticeable in fact that a shoplifter nearly got away with it. Luckily we caught this smart thief on camera.