Take This Lollipop by Little Monster, Tool Of North America for Little Monster

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Take This Lollipop

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Industry Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile, Viral
Market United States
Agency Little Monster
Agency Tool Of North America
Director Jason Zada
Released May 2012

Awards

London International Awards 2012
Digital Use of Social Media Silver Winner
Digital Viral Silver Winner

Credits & Description

Entrant: Tool, Santa Monica
Little Monster - "Take This Lollipop"
Visit Website: http://takethislollipopawards.toolprototype.com/
URL: http://www.takethislollipop.com/
Corporate Name of Client: Little Monster
Agency: Tool, Santa Monica
Executive Producers: Brian Latt/Oliver Fuselier/
Dustin Callif
Director: Jason Zada
Developer: Jason Nickel
Sound Design Company: Future Perfect
Description of the Project
Fourteen days before Halloween, a Facebook app launched with a lollipop and the words: “I dare you.”
Once you grant permission on Facebook, you’re taken down into a dark basement, where a sweaty, lurid man logs into your Facebook page. He begins to scroll through your profile page, intensely fixated on what he sees. He studies your personal photos. He examines your friend lists. With his grimy hand, he mouses through your news feeds and personal information (The site is plugging your personal data right into the story). Ultimately, this stalker, with a menacing motive, comes after you. It’s an ominous, disturbing and thought provoking experience… a sort of twisted and frightening fairy tale, personalized.
With over 60 million visits and 10 million Facebook “likes” from around the world in thirty days, it’s the fastest growing Facebook app of all time.