Maxibon Digital, Viral MAXIBON'S BIG BITE by J. Walter Thompson Cairo

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MAXIBON'S BIG BITE

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Industry Ice cream & Cold desserts
Media Digital, Interactive & Mobile, Viral
Market Egypt
Agency J. Walter Thompson Cairo
Released February 2013

Awards

Dubai Lynx 2013
Interactive VIRAL AND EMAIL MARKETING SILVER

Credits & Description

Client NESTLÉ EGYPT
Product MAXIBON
Entrant JWT CAIRO, EGYPT
Type of Entry: Interactive: Digital Tools
Category: VIRAL AND EMAIL MARKETING
Title: MAXIBON'S BIG BITE
Product/Service: MAXIBON
Entrant Company : JWT CAIRO, EGYPT
Advertising Agency : JWT CAIRO, EGYPT
Case Film URL: http://www.cairocaseslynx.com/maxibon/
Viral Video URL: http://www.youtube.com/watch?v=2xREqaCVXjw
Additional URL: http://www.cairocaseslynx.com/maxibon/socail.html
Name Company Position
Tameem Youness Jwt Egypt Creative Director
Mohamed Hammady Jwt Egypt Creative Director
Amr Haddad Jwt Egypt Art Director
Mahmoud Elhosseiny Jwt Egypt Art Director
Mai Azmy Jwt Egypt Business Director
Nada Kamel Jwt Egypt Senior Account Manager
Aly Seif Elnasr Jwt Egypt Senior Account Executive
Hatem Elkashef Jwt Egypt Planning Director
Khaled Zaki Jwt Egypt Producer
Ali Ali Director
Mohamed Abdel Bary Jwt Egypt Copywriter
Brief Explanation:
Maxibon, a new product innovation from Nestle Ice cream that gives the maximum refreshing hunger-fill, has launched in Egypt this Ramadan 2012. Launching the over-sized product & targeting it towards teens who are hungry for life & are willing to do anything to prove that they’re old enough was definitely a challenge. Hence, we positioned the Maxibon eaters as those who can bite the maximum out of fun and played on the Bite by magnifying its role in the drama.