Mercedes-Benz Digital, Viral The Invisible Drive by Jung Von Matt/Alster Hamburg, Markenfilm

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The Invisible Drive

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Industry Cars
Media Digital, Interactive & Mobile, Viral
Market Germany
Agency Jung Von Matt/Alster Hamburg
Director Daniel Schmidt
Copywriter Michael Ohanian
Designer Daniel Soares
Agency Markenfilm
Released May 2012


London International Awards 2012
Digital Viral Silver Winner

Credits & Description

Entrant: Jung von Matt, Hamburg
Mercedes-Benz B-Class F-CELL - "The Invisible Drive"
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Corporate Name of Client: Daimler AG
Client Account Director: Damir Maric
Agency Account Director: Sven Doerrenbaecher
Account Managers: Sonja Stockmann/Kete Stodtmeister/
Ann-Kathrin Geertz/Nelli Walker
Agency: Jung von Matt, Hamburg
Global Chief Creative Officer: Armin Jochum
Chief Creative Officers: Thimoteus Wagner/Fabian Frese/ Goetz Ulmer
Creative Directors: Michael Ohanian/Jonas Keller/ Martin Strutz
Copywriter: Michael Ohanian
Art Directors: Jonas Keller/Andreas Wagner
Programmers: Bettina Ackermann/Christoph Schultz
Production Manager: Tina Rentzsch
Editor: Daniel Schmidt
Designer: Daniel Soares
Production Company: Markenfilm-Crossing
Director: Daniel Schmidt
Cinematographer: Jakob Suess
Description of the Project
The Mercedes-Benz F-CELL is the first hydrogen-powered car, which is ready for series production. With a spectacular action we draw a suitable attention to this innovation: We made people experience F-CELL the same way the environment does – like it's not even existent. In practice: We disguised the B-Class F-CELL with mats out of LEDs on the one side and fixed a camera on the other side of the car. The camera filmed everything that happened behind the vehicle and transferred every action directly to the LED mats. The effect: The B-Class fused completely with its surrounding and became invisible for the passersbay in the immediate vicinity.