Reporters Without Borders Digital, Viral Reporters Without Borders: Information Heroes by BETC

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Reporters Without Borders: Information Heroes

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Industry Human Rights
Media Digital, Interactive & Mobile, Viral
Market France
Agency BETC
Executive Creative Director Florence Bellisson
Art Director Jean-Michel Alirol, Pierre Orizet
Copywriter Dominique Marchand
Released May 2014

Credits & Description

Category: Publications & media
Brand: Reporters Without Borders
Agency: BETC Paris
Country: France
On May 3rd, World Press Freedom Day, Reporters Without Borders (RWB) published for the first time ever, a list of profiles of "100 Information Heroes" gifted with exemplary courage. These "100 Heroes", through their work and activism, help to promote freedom of information. In order to support these "Information Heroes" and to showcase their courage, BETC Paris has developed a Facebook application wherein anyone who wishes to support the cause can change their profile picture in order to pay tribute to one of these 100 heroes.

Category: Publications & media
URL: https://www.facebook.com/Reporterssansfrontieres?sk=app_1428124764108873
Client: Reporters Without Borders
Agency: BETC Paris
Country: France
Executive Creative Director: Florence Bellisson
Art Director: Jean-Michel Alirol
Art Director: Pierre Orizet
Copywriter: Dominique Marchand
AGENCY MANAGEMENT: CATHERINE EMPRIN, GUILLAUME ESPINET, LUDOVIC MAO