Reporters Without Borders Digital, Viral List of 100 Heroes of Information by BETC

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List of 100 Heroes of Information

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Industry Human Rights
Media Digital, Interactive & Mobile, Viral
Market France
Agency BETC
Copywriter Dominique Marchand
Released May 2014

Credits & Description

Brand: Reporters Without Borders
Brand management: Christophe Deloire, Perrine Daubas, Anne-Charlotte Cheron
Agency: BETC
Agency management: Catherine Emprin, Guillaume Espinet, Ludovic Mao
Executive creative director: Florence Bellisson
Artistic directors: Jean-Michel Alirol, Pierre Orizet
Copywriter: Dominique Marchand
Development: Frederic Pannetier
On air: May 3 2014
Media plan: Facebook + web banners