THE METROPOLE ORCHESTRA Digital, Viral Save an Orchestra, 2 by Havas Worldwide Amsterdam

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Save an Orchestra, 2

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Industry Cinemas, Theatres & Concert Halls, Arts
Media Digital, Interactive & Mobile, Viral
Market Netherlands
Agency Havas Worldwide Amsterdam
Released June 2012

Awards

Epica Awards 2012
Public Relations Public Relations Bronze

Credits & Description

Agency (city): Havas Worldwide Amsterdam
Creative Director(s): Peter Hamelinck, Thijs de Boer
Copywriter(s): Thijs de Boer, Huibert-Jan van der Fange
Art Director(s): Peter Hamelinck, Demy Sapthu
Account: Budi Gonzalez de Chaves
Strategy: Remko Herremans

Description
How do you keep the Dutch government from dramatically cutting the subsidy of the Metropole Orchestra? By showing that the orchestra is alive and kicking. Our concept: produce a number 1 hit, something which the orchestra, always performing in the shadow of the stars they accompanied, has never done before. The number one hit was the start of a lot of free publicity, accelerated by the facebook campaign ‘win a living room concert’. This was promoted by a concert of the 55 man orchestra in an ordinary home. The overall result: the orchestra got the subsidy they needed.