2deHands.be Digital Chat with Your Ads by Happiness Brussels

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Chat with Your Ads

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Industry Online Retail & E-stores, Mobile applications
Media Digital, Interactive & Mobile
Market Belgium
Agency Happiness Brussels
Chief Creative Officer Geoffrey Hantson
Creative Director Pieter Claeys
Released June 2017

Credits & Description

Category: Electronics, Technology
Media: Digital
Brand: 2deHands.be
Agency: Happiness
Geo: Belgium
Advertising Agency: Happiness FCB, Brussels, Belgium
Exectuive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Chief Innovation Officer: Kris Hoet
Strategic Director: Els Raemdonck
Group Account Director: Hans Smets
Account Executive: Valentine Reuse
Creative Director: Pieter Claeys
Concept Provider: Tom Galle
Graphics Designers: Anna Touvron, Frederik Draulans
Head of Craft: Lennert Vedts
Copywriter NL: Dee Verwaetermeulen
Copywriters FR: Catherine Quadens, Yves Donceel
Digital Producer: Tuyet Hoang
Head of Technology: Thomas Colliers / Bliss Interactive
Published: June 2017
"Chat with your Ads” created for Belgium’s largest online second hand store, is the first iMessage App that turns ads into unique, animated and clickable stickers. It converts photo images uploaded to the site by sellers of clothes, cars, boats and everything in between into clickable sticker cut-outs of the items for sale. These can then be added into user chats and shared within the iOS instant messaging app.
In addition to spicing up user conversations with friends, family and potential buyers with images, the big plus of the “Chat with your Ads” app for sellers is their item sticker is interactive, hyperlinking potential buyers directly to the location of the item for sale on 2deHands.be. With one tap on the Clickable Sticker shared in the person’s chat feed the recipient can be looking at and in a position to buy the item for sale, or send it on to someone they think might be interested to buy.