Absolut Digital ABSOLUT BLANK App by Great Works

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ABSOLUT BLANK App

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Industry Vodka
Media Digital, Interactive & Mobile
Market Sweden
Agency Great Works
Executive Creative Director Ted Persson
Released September 2012

Awards

Epica Awards 2012
Interactive Food & Drink Interactive Bronze

Credits & Description

URL: http://kungsgrillen.se/awards/blank/
Agency (city): Great Works, Stockholm
Creative Director(s): Kalle Söderquist
Executive Creative Director: Ted Persson
Lead Creative: Fréderic Sebton
Concept Creatives: Ingrid Sydow, Johan Öhrn, Jesper Klarin
Account Directors: Peter Kamstedt, Daniel Jontén
Account Managers: Marielle Lundqvist, Anna Kjellmark
Front-end design: Fredrik Karlsson
Tech producer & development: Hakan Bilgin
Development: Isak Burström
App production Company: Teenage Engineering, Stockholm
Film production Company: Kamisol, Stockholm - Producer: Anders Eklund, Line producer: Andy Carlson, Ivica Zubak, Director: Magnus Härdner

Description
ABSOLUT VODKA practically invented the idea of brands working closely with the art community back in the mid eighties, working with artists such as Andy Warhol, Kenny Scharf and Damien Hirst. With this project, ABSOLUT wants to continue facilitating the global creative movement to make the world a more vibrant place.

More than 800 pieces of art later, ABSOLUT invites you to create your own piece of art, right in your mobile phone with the ABSOLUT BLANK app. The app is a celebration of the creative process, from blank space to finished piece. Just like any piece of art is shaped by its creator's influences and inspiration, this artwork lives of the things you’re inspired by.

Take a look at the world through the lens of the ABSOLUT BLANK app and create your own work of art by feeding it with images and sounds. When you're done, you can post it to the ABSOLUT BLANK online gallery for the world to see.