Adidas: Shootter by Hakuhodo Tokyo for Adidas

Adsarchive » Digital » Adidas » Adidas: Shootter

Adidas: Shootter

Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Executive Creative Director Katsuhiko Suzuki
Creative Director Kentaro Masamura
Art Director Kazumasa Teshigawara, Jeong-Ho Im
Copywriter Kentaro Masamura
Producer Akira Shimada, Armz Inc.
Illustrator Koya Okada
Released August 2011

Credits & Description

Hakuhodo created a football game called "SHOOTTER" that can be played by any Twitter user. Not only can you play against your friends, but against celebrities like Lady Gaga and Christiano Ronaldo. The more followers an opponent has, the stronger they become. Hakuhodo made the game very simple to gain access from a wide audience. Just select a Twitter user as your opponent, and make your shot.

Client: Adidas
Agency: Hakuhodo Tokyo
Country: Japan
Executive Creative Director: Katsuhiko Suzuki
Creative Director: Kentaro Masamura
Art Director: Kazumasa Teshigawara
Art Director: Jeong-ho Im
Copywriter: Kentaro Masamura
Agency Producer: Kentaro Masamura
Head of Technology : Hidekazu Hayashi / mount
Planner : Kentaro Masamura / HAKUHODO
Planner : Jeong-ho Im / mount
Planner : Kazumasa Teshigawara / qubibi
Planner : Takeshiro Umetsu / mount
Senior Developer : Seigo Akamatsu / iret
Producer : Akira Shimada / ARMZ Inc.
Sound Design : Zin Yoshida / Salon Music
Illustrator : Koya Okada
Production Manager : Jamie Nishizaki / ARMZ Inc.