Adobe Digital Exhibtion Stockholm by Accomplice, SpotlightPR

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Exhibtion Stockholm

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Industry Software & Multimedia Productions, SaaS
Media Digital, Interactive & Mobile
Market Sweden
Agency Accomplice
Creative Director Olle Thunberg
Agency SpotlightPR
Art Director Simon Zingerman
Copywriter Daniel Nord
Released June 2017

Credits & Description

Category: Professional Services
Media: Digital
Brand: Adobe
Geo: Sweden
Advertising Agencies: SpotlightPR, Stockholm, Sweden / Accomplice, Stockholm, Sweden
Creative Planner: Olle Dahlqvist
Art Director: Simon Zingerman
Copywriter / PR Consultant: Daniel Nord
Project Manager: Tamar Samadi
Account Director: Johan Wetterqvist
Creative Director: Olle Thunberg / Accomplice
Project Manager: Nicolas Hornwall / Accomplice
Designer: Olof Mogard / Accomplice
Lead Developer: Pär Thunberg / Accomplice
Published: June 2017
Description:
The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR.
It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".