|Industry||Charities, Foundations, Volunteers|
|Media||Digital, Interactive & Mobile|
|Agency||Coupe Buenos Aires|
|Photographer||Latinstock - Julieta Korenman|
Credits & Description
Advertisers without Borders , the network committed to the promotion of global social causes, has just launched the campaign THE CHILDREN NOTWORK to raise social awareness about child labor.As child labor is a worldwide reality, the media chosen to reflect this situation was LinkedIn, one of the largest professional networks on the Internet. This idea, created by CoupÃ© Buenos Aires agency and IURL digital agency, was born when it was detected that LinkedIn does not have a user age limit for creating a profile or generating the job search. Namely, any child can register as a candidate/independent worker without being stopped. The campaign is not intended to damage LinkedIn Ìs image. This site was simply chosen for being one of the world's most important professional networks.