Aides: Sexy Fingers by J. Walter Thompson Paris for Aides

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Aides: Sexy Fingers

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Industry Public awareness, HIV/AIDS
Media Digital, Interactive & Mobile
Market France
Agency J. Walter Thompson Paris
Creative Director Ghislain De Villoutreys Et Olivier Courtemanche
Art Director Elodie Matyjasik
Illustrator Jean-Michel Tixier
Released July 2011

Awards

Cannes Lions 2012
Cyber Lions Charities, Public Health & Safety, Public Awareness Messages Silver

Credits & Description

With just a finger, you can also test for HIV
URL: http://www.sexyfingers.org
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less) . Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
Advertising Agency: JWT Paris, France
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy
Website: Anonymous