Air France Digital MUSIC IN THE SKY by BETC Euro Rscg Paris

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MUSIC IN THE SKY

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Industry Airlines
Media Digital, Interactive & Mobile
Market France
Agency BETC Euro Rscg Paris
Creative Director Florence Bellisson
Art Director Esteban Lebouc, Alexandre Saad, Sébastien Partika
Copywriter Guillaume Rebbot, Edouard Olhagaray
Producer Antonia Alfonsi
Released November 2012

Credits & Description

Advertiser: AIR FRANCE MUSIC
Agency: BETC 4D EURO RSCG
Category: Media, Entertainment and Leisure
Client Management: Catherine Masson (Air France)
Client Management: Christine Micouleau (Air France)
Copywriter: Edouard Olhagaray (BETC)
Art Director: Alexandre Saad (BETC)
Client Management: Caroline Fontaine (Air France)
Art Director: Esteban Lebouc (BETC)
Creative Director: Florence Bellisson (BETC)
Agency Management: Valentin Beck (BETC)
Art Director: Sebastien Partika (BETC)
Agency Management: Valérie Albou (BETC)
Producer: Antonia Alfonsi (BETC)
Copywriter: Guillaume Rebbot (BETC)
Strategic Planning: Sébastien Houdusse (BETC)
Agency Management: Thiphaine du Plessis (BETC)
Technical Supervisor: Alain N’Guyen (BETC)
Technical Supervisor: Benjamin Vergne (BETC)
Web Designer: Bernard Quarante (BETC)
Production: Guillaume Didier (WildBox Productions)

Brief Explanation
Air France creates MUSIC IN THE SKY, an app where cool and relaxing music tracks are hidden in the sky.Simply download the app and hold your phone up, we have scattered hundreds of songs in the sky. When you find a song, catch it and you can listen to it right away. These tracks are hidden all over the world. The more you travel, the more you expand your playlist.You can even test your music knowledge with hidden games to win lots of prizes.