Lost by Noah's Ark Lagos for Airtel

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Lost

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Industry Mobile Communications
Media Film, Digital, Interactive & Mobile
Market Nigeria
Agency Noah's Ark Lagos
Associate Creative Director Maurice Ugwonoh
Executive Creative Director Lanre Adisa, Abolaji Alausa
Art Director Ezekiel Resedenz
Account Executive Ahmad Mokhles
Production Ark Resources
Director Bruce Paynter
Released November 2016

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: Airtel
Agency: Noah's Ark Creative
Geo: Nigeria
Advertising Agency: Noah's Ark Communications Limited, Lagos, Nigeria
Executive Creative Director: Lanre Adisa, Abolaji Alausa
Associate Creative Director: Maurice Ugwonoh
Copywriters: Maurice Ugwonoh, Baruch Apata
Art Director: Ezekiel Resedenz
Planner: Fred Akinmuyisitan
Production House: Ark Resources Entertainment
Director: Bruce Paynter
Chief Commercial Officer: Ahmad Mokhles
VP, Brands and Marketing: Enitan Denloye
Senior Brand Manager: Oluwaseun Adaramola
Published: November 2016
Description: Lost is a story of a guy marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service whiich is commonplace in the growing Nigerian and West African telecoms space.