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Industry Culture, Leisure & Sport, Publishing, streaming & media
Media Digital, Interactive & Mobile
Market France
Agency CLM BBDO Paris
Director Johnatan Broda
Executive Creative Director Matthieu Elkaim
Creative Director Olivier Lefebvre, Benjamin Marchal
Copywriter Kevin Salembier
Production Carnibird
Released May 2013


Cannes Lions 2013
Cyber Lions Websites & Microsites; Publications & Media Silver

Credits & Description

Type of entry: Websites & Microsites
Category: Publications & Media
Advertiser: ALB
Product/Service: MUSIC VIDEO
Agency: CLM BBDO Boulogne-Billancourt, FRANCE
Executive Creative Director: Matthieu Elkaim (CLM BBDO)
Creative Director: Benjamin Marchal (CLM BBDO)
Creative Director: Olivier Lefebvre (CLM BBDO)
Artistic Director: Julien Boissinot (CLM BBDO)
Copywriter: Kevin Salembier (CLM BBDO)
TV Producer Agency: Jean-Gabriel Saint-Paul (CLM BBDO)
Director: Johnatan Broda ()
Production House: (Carnibird)
Executive Producer: Willy Morence ()
Digital Production: (Acne Production)
Music Editor: (Green United Music)
Research and Development Integrated Campaigns Director: Anthony Hamelle (CLM BBDO)
Community Manager: Camille Darmante (CLM BBDO)
Case Study Editor: Pierre Deshayes (CLM BBDO)
Brief Explanation
To promote and finance his upcoming album, ALB an emerging French musician, came up with 'GOLDEN CHAINS'. A unique participative music video, in which the artist took up the challenge of selling his personal daily life's items for real.
The goal : to use the revenue gained to fund the production of his next album.
Developped in HTML5 and to be run under Google Chrome, GOLDEN CHAINS gives the audience the opportunity to purchase in real time all the things that ALB is getting rid of, via well-known e-commerce websites, such as : ebay, etsy, airBnB, asosmarketplace, iTunes, meetic for example.