SEE FROM SOUND by McCann Bangkok for AMARIN BOOK CENTER

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SEE FROM SOUND

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Industry Book store, Website, Charities, Foundations, Volunteers
Media Digital, Interactive & Mobile
Market Thailand
Agency McCann Bangkok
Released June 2012

Awards

Spikes Asia 2012
Digital Public Service, Charity & Fund Raising Gold

Credits & Description

Category Public Service, Charity & Fund Raising
Links: http://awards.researchm.com/awards/naiin/
Title SEE FROM SOUND
Advertiser/Client AMARIN BOOK CENTER
Product/Service NAIIN.COM BOOK STORE
Entrant Company: McCANN WORLDGROUP Bangkok, THAILAND
Advertising/Web Design Agency: McCANN WORLDGROUP Bangkok, THAILAND
2nd Advertising/Web Design Agency: MRM WORLDWIDE Bangkok, THAILAND
Name Company Position
Nichapat ratanapraphat McCann Worldgroup / MRM Digital Strategic Planner
Jirapong Suksakit McCann Worldgroup / MRM Information Architect
Khwanchai Kaewyos McCann Worldgroup / MRM Sr. Programmer
Namtan Thammasaroj McCann Worldgroup / MRM Project Manager
Noppadol Manachaiyarak Mccann Worldgroup/Mrm Account Manager
Martin Lee Mccann Worldgroup Chief Creative Officer
Supachai Toemtechatpong Mccann Worldgroup/Mrm Executive Creative Director
Napapatch Kantasil Mccann Worldgroup/MRM Associate Creative Director
Prin U-Manetr Mccann Worldgroup/Mrm Copywriter
Tiabtawan Limittrakorn Mccann Worldgroup/Mrm Art Director
Ploy Lumthong Mccann Worldgroup/Mrm Jr. Art Director
Lerdpong Jaturontrasame Mccann Worldgroup Art Director
Seksun Duangsong Mccann Worldgroup/Mrm Head of Digital Production
Kantapon Sooksapsri Mccann Worldgroup/MRM Programmer
Lerdpong Jaturontrasame Mccann Worldgroup Illustrator
Chris Drabik Mccann Worldgroup/Mrm Creative Technologist
Maytee Upatham Mccann Worldgroup/MRM Business Director
Brief Explanation
If doing good deeds can be so easy and simple, who would pass the chance? This campaign appeals to Thai people's nature of kindness and sympathy. The execution was designed to solve the difficulty of voice donation by blending into people's everyday life; making it easy for them to contribute instantly through our one-stop-solution banner (content & recording tool). Naiin created 'See from Sound', a convenient channel where everyone can contribute their limited time to read for the blind whenever they feel comfortable. This was done by creating online recordable banner in which people can read excerpts from book. These readings were, then, consolidated to produce a complete audio book to be donated to the public library of the blind. Instead of just reading to one person, all audio books can be forwarded to many places and light up the day for many blind people across the country.