Amazon.com Digital Fresh Eats by Miami Ad School New York

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Fresh Eats

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Industry Online Retail & E-stores
Media Digital, Interactive & Mobile
Market United States
Agency Miami Ad School New York
Creative Director Mo Osunbor
Art Director Filipe Nogueira
Copywriter Stephanie Vicari
Released June 2017

Credits & Description

Category: Retail Services
Media: Digital
Brand: Amazon
Agency: Miami Ad School
Geo: United States
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Mo Osunbor
Art Director: Filipe Nogueira
Copywriter: Stephanie Vicari
Published: June 2017
Description:
There's a plethora of catchy food metaphors used in songs and in music artists stage names. Fresh Eats by AmazonFresh combines the love of people’s taste in food with their appetite for music. The campaign utilizes a playful, musical persona to drive craveable content in order to entice UK foodies. With every purchased grocery item from AmazonFresh, foodies unlock free curated music playlists that reference their chosen foods, via Amazon Music. Great music is always fresh, just like your food should be.