American Express: Map My Summer by Three Drunk Monkeys for American Express

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American Express: Map My Summer

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Industry Postal, Courier, Shipping & Freight services, Banking & Financial Services
Media Digital, Interactive & Mobile
Market Australia
Agency Three Drunk Monkeys
Released February 2011

Credits & Description

URL: http://www.youtube.com/mapmysummer
If you’ve ever wondered, ‘What does an Australian Summer really look like? Well the Monkeys encouraged people to upload videos that capture their summer experience and their clips populate a blank map forming an abstract representation of Australia. Site visitors are able to browse the map and content through an interface which segments the video-data into color-coded categories. They even extended the best season of the year so you can get involved. The experiment wrapped at the end of March.
Advertising Agency: Three Drunk Monkeys, Australia