"thetruth.com" by Arnold Worldwide Boston for American Legacy Foundation

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Digital, Interactive & Mobile
Market United States
Agency Arnold Worldwide Boston
Art Director Rob Baird, Meghan Boardman
Copywriter John Kearse, Roger Baldacci, Howard Ronay - Mike Mcgrath - Gerald Cuesta
Designer Meghan Boardman
Photographer Jim Marcus
Released November 2002

Awards

Cresta Awards 2003
Print & Other On-line Interactive Media Winner

Credits & Description

Agency: Arnold Worldwide
City: Boston
Agency: Crispin Porter + Bogusky, Miami
Advertiser: American Legacy Foundation
Brand Name: Truth
Product Name: Anti-Tobacco Education
Business Sector: Anti-Drug/Alcohol/Tobacco Message
Date of First Publication: 2002
Market: United States
Country of Production: United States
Language: English
Type: Web Site
Creative Director: Roger Baldacci
Art Director: Rob Baird, Meghan Boardman
Group Creative Director: Pete Favat, Alex Bogusky
Chief Creative Officer: Ron Lawner
Copywriter: Roger Baldacci, Mike Howard, John Kearse
Agency Producer: Barry Frechette, Eric Decker, Cybil Ciavarra
Photographer: Jim Marcus
Designer: Meghan Boardman
Music: Jim Marcus, Kevin Grady
Programmer: Doug Smith, Ebbey Mathew
Technical Director: Ebbey Mathew, Doug Smith

The Digital Advert titled "thetruth.com" was done by Arnold Worldwide Boston advertising agency for American Legacy Foundation in United States. It was released in Nov 2002.