Amnesty Unblocker, 5 by Colenso BBDO Auckland for Amnesty International

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Amnesty Unblocker, 5

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Industry Human Rights
Media Digital, Interactive & Mobile
Market Worldwide
Agency Colenso BBDO Auckland
Creative Director Dan Wright
Art Director Henry Hewat
Copywriter Beth O'brien, Oriel Davis Lyons, Hannah Habgood
Released October 2016

Awards

D&AD 2017
Digital Marketing Digital Adverts Wood Pencil

Credits & Description

Agency: Colenso Bbdo
Client: Amnesty International
Art Director: Henry Hewat
Copywriter: Oriel Davis-Lyons
Copywriter: Beth O'Brien
Copywriter: Hannah Habgood
Creative Director: Dan Wright
Junior Planner: Amy Pollok
Senior Business Director: Brodie Reid
Digital Strategy Manager: Elizabeth Meckes
Chief Executive Officer: Gabriel Cubbage
Head of Global Brand: Jane Clancey
Account Director Pr: Louisa Jones
Senior Editor: Mike Hammond
Planning Director: Neville Doyle
Creative Chairman: Nick Worthington
Head of Activation & Pr: Paul Gunn
Creative Technologist: Robbie Boyd
Campaign Press Officer: Thomas Coombes
Production Director: Tim Freeman
Senior Designer: Tom Addison
Description:
Ad blockers are all about wanting to tailor your online experience, but for some people, this online experience is tailored for them by their governments.
On March 12th, World Day Against Cyber Censorship, we worked with Amnesty International and AdBlock to create 'Unblocker' - a project that turned the media usually blocked by AdBlock into a platform for influencers such as Edward Snowden and Ai Weiwei to share their take on cyber censorship with the world.
Our campaign hit 330,000,000 people in 48 hours and saw the highest web traffic in history to Amnesty International’s site.