Censored tweets by DM9DDB Sao Paulo for Amnesty International

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Censored tweets

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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile
Market Brazil
Agency DM9DDB Sao Paulo
Producer Cabana Criação
Released February 2013

Credits & Description

Media: Online
Category: Public interest
Agency: DM9Rio
Brand: Amnesty International
Geo: Americas, Brazil
In Brazil, Anistia Internacional (Amnesty International) is working with agency DM9Rio on a Twitter-based social media campaign to highlight censorship.The Censored Tweet (www.tweetcensurado.com.br ) campaign lets users tweet black bars of censorship, as if the tweets were being banned in their Twitter timeline. At the end of the "censored tweet" is a non-identified link encouraging followers to click and take them to the website, where they will find the words "In many countries, this is what happens to those who try to express themselves." The webpage is available in five different languages and automatically recognizes the country where it is being accessed from.

Advertising Agency: DM9Rio, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Diogo Mello
Art Directors: Guilherme Cunha, Ana Novis, Igor Quintella
Copywriters: Leonardo Konjedic, Rafael Ferrer, Rodrigo Dorfman
Project Manager: Anderson Passos
Producer: Cabana Criação
Published: February 2013