The Truth Revealing Banners by Air Brussels for Amnesty International

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The Truth Revealing Banners

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Industry Human Rights
Media Digital, Interactive & Mobile, Case study
Market Belgium
Agency Air Brussels
Executive Creative Director Eric Hollander
Creative Director Joeri Van Den Broeck, Dieter De Ridder
Creative Toon Vanpoucke, Morgane Choppinet
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Digital
Brand: Amnesty International
Agency: Air
Geo: Belgium
Advertising Agency: Air, Brussels, Belgium
Communication Manager: Valérie Michaux
Executive Creative Director: Eric Hollander
Creative Directors: Dieter De Ridder, Joeri Van Den Broeck
Creatives: Morgane Choppinet, Toon Vanpoucke
Account: Pauline Heraly
Digital Project Manager: Maxime Van Santen
Graphic Designer: Maxime Douillet, Oliver Desmet
Client: Valérie Michaux, Philippe Hensmans
Published: June 2017
Synopsis:
Throughout the world, there are still government leaders who don't tell the truth and do everything they can to hide information about the cruelties that take place in their country. Harassment and imprisonment are common for the residents who exercise their basic right to freedom of expression. Because of this, Amnesty International decided to let leaders speak the truth for once, by targeting YouTube video speeches of the biggest leaders and paying for the overlay in-video banners. As these banners cover the subtitles of their speeches, Amnesty could rewrite them and reveal the information they were hiding. Each banner ends with a call to action to visit the Amnesty page concerning the specific issue. Agency: Air Brussels.