Amnesty International Digital Times Square by Odysseus Arms, RedCar

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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile
Market United States
Agency Odysseus Arms
Executive Creative Director Franklin Tipton, Paul Johnson, Bill Wright, Libby Brockhoff
Illustrator Justin Davis, Sr. X, Dennis Schuster
Agency RedCar
Released April 2013

Credits & Description

To celebrate the United Nations vote to overwhelmingly approve the first global Arms Trade Treaty, we present a campaign that was designed to help Amnesty International secure signatures for a petition to ask President Obama to direct US support for the action.
The idea was simple: use street artists from around the world and inject "shareable graphics" into AI's massive Facebook community, social media and email list, fire up New Yorkers at a Times Square rally and secure 1 million petition signatures in two weeks. We enlisted Banksy's protégés to generate the art: Dennis Schuster from Germany, Sr. X from Spain and Justin Davis from Minneapolis.
Founded in 2010, Odysseus Arms is brand innovation company located on Pine Street in San Francisco.
Category: Charities & appeals
Client: Amnesty International
Agency: Odysseus Arms
Country: United States of America
Executive Creative Director: Libby Brockhoff
Executive Creative Director: Franklin Tipton
Exec Agency Producer: Mark Sitley
Production company: RedCar
Client Team Director: Helen Garrett
Illustrator: Dennis Schuster
Illustrator: Sr. X
Illustrator: Justin Davis
Post Production Producer: Mary Knox