Amnesty International Digital Twignature by BMF Melbourne


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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile
Market Australia
Agency BMF Melbourne
Executive Creative Director David Klein
Art Director Chris Andrews
Copywriter Callum Fitzhardinge
Released December 2012

Credits & Description

Category: Charities & appeals
Brand: Amnesty International
Agency: BMF, Melbourne
Country: Australia
As part of the global Write For Rights campaign, Amnesty International has launched a new way of collecting signatures, courtesy of BMF Melbourne. By simply re-tweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. Amnesty call it your Twignature.

Harnessing the power of social media, Twignature allows support for a cause to gather momentum quickly and demonstrates the critical mass visually. Starting out of Amnesty International Switzerland, the first Twignature campaign is petitioning the Brazilian government to protect Laisa Santos Sampaio, an environmental activist in the Amazon. It's running in three languages: English, French and German.

Category: Charities & appeals
Client: Amnesty International
Agency: BMF, Melbourne
Country: Australia
Executive Creative Director: David Klein
Art Director: Chris Andrews
Copywriter: Callum Fitzhardinge
Planner: Nicole Rulka
Managing Partner - Ricci Meldrum
Front-end UI Developer - Anthony Muscat
Technical Lead - Mark Ellis
Technical Director - Doug Rathbone
Interactive Director - Simon Murray
Digital Architect - Warren Davies
Client Director - Naomi Gorringe