Amnesty International Digital Twignature by BMF Melbourne


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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile
Market Australia
Agency BMF Melbourne
Executive Creative Director David Klein
Art Director Chris Andrews
Copywriter Callum Fitzhardinge
Released March 2013

Credits & Description

Media: Online
Category: Public interest
Creative Agency: BMF Melbourne 
Managing Partner: Ricci Meldrum
Executive Creative Director: David Klein
Art Director: Chris Andrews
Copywriter: Callum Fitzhardinge
Planning: Nicole Rulka
Digital Project Manager: Josh Partijo
Technical Director: Mark Ellis
Interactive Director: Simon Murray
.Net Developer: Chris Lo
Client Director: Naomi Gorringe
Account Executive: Seb Neylan
About twignature:
Twignature is a technology originated by BMF Melbourne that allows twitter users to create a Twignature (digital signature of their twitter handle) by retweeting specific tweets sent by amnesty during a campaign. The twignatures are added to a real-time online petition housed on a microsite where they can also find out more about the campaign.
About the arms trade treaty:
The United Nations began talks yesterday (18th March 2013) in New York, attempting to agree on a global Arms Trade Treaty which will regulate the flow of weapons around the world. The US government faces strong opposition from the NRA, and Amnesty are looking to spend the two weeks of the conference applying continued pressure on Obama to stand up and sign a strong arms treaty despite domestic political opposition.