Android First Responde Film, Digital Android First Responder by Miami Ad School New York

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Android First Responder

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Industry Software & Multimedia Productions, SaaS, Mobile applications
Media Film, Digital, Interactive & Mobile
Market United States
Agency Miami Ad School New York
Art Director Oleg Pak
Copywriter Jon Gruber, Matt Tennenbaum
Released January 2017


New York Festivals 2017
Student Work - All Media Use Of Medium: Digital Second Prize Award

Credits & Description

Client: Google
Advertised brand: Android
Advert title: Android First Responder
Translation of headline to English: An OS update designed to save lives.
Advertising Agency: Miami Ad School, New York, USA
Creative Director: N/A
Art Director: Oleg Pak
Copywriter: Jon Gruber, Matt Tennenbaum
Illustrator: N/A
Photographer: N/A
Other additional credits: N/A
Published/Released: January 2017
Android First Responder is an OS update designed to save lives.
With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention.
With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more.