Arctic Ease Website Redesign by RT+P for Arctic Ease

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Arctic Ease Website Redesign

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Industry Health & Pharmaceutical Products, Business equipment & services, Corporate Image
Media Digital, Interactive & Mobile
Market United States
Agency RT+P
Director Woody Kay
Executive Creative Director Steve O’Connell
Art Director Jeremy Gilberto, Ari Garber
Copywriter Jon Goldstein
Editor Vic Carreno
Released September 2012

Credits & Description

Incorporating the line “Bag the Ice, Ease the Pain,” the agency cast three popular NFL athletes aligned with Arctic Ease: brothers Vernon and Vontae Davis and Arrelious Benn. The three stars are featured in :60 and :30 direct response TV spots that will air online and nationwide on cable this week, coinciding with the first week of football season. Also launching this week is an RT+P redesigned Artic Ease website: http://www.articease.com. New creative tactics for the brand’s social assets on Facebook, Twitter and YouTube will follow.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Art Director: Ari Garber, Jeremy Gilberto
Copywriter: Jon Goldstein
Producers: Joe Mosca
Account Executive(s): Cate Mahoney, Steve Snyder
Production Company: Producer’s Video
Director: Woody
Editing House: RT+P
Editor: Vic Carreno