|Industry||Health & Pharmaceutical Products, Business equipment & services, Corporate Image|
|Media||Digital, Interactive & Mobile|
|Executive Creative Director||Steve O’Connell|
|Art Director||Jeremy Gilberto, Ari Garber|
Credits & Description
Incorporating the line “Bag the Ice, Ease the Pain,” the agency cast three popular NFL athletes aligned with Arctic Ease: brothers Vernon and Vontae Davis and Arrelious Benn. The three stars are featured in :60 and :30 direct response TV spots that will air online and nationwide on cable this week, coinciding with the first week of football season. Also launching this week is an RT+P redesigned Artic Ease website: http://www.articease.com. New creative tactics for the brand’s social assets on Facebook, Twitter and YouTube will follow.